Pilão is Neymar Jr’s new partner
Neymar Jr. joined forces with “Brazil’s strongest coffee”, Pilão, to shake the world together in 2018. The brand known its unique flavors and strong scents got together with one of football’s biggest athlete for a strong partnership that will begin next year.
With the Brazilian player, the Pilão coffee will give continuity to the campaign created by J. Walter Thompson, called ‘Who Shakes the World’. The action targets on giving protagonism to Brazilians that face their routines as true heroes. In 2018, World Cup year, the brand will bring Neymar Jr., as one of these Brazilian heroes, to shake the world too.
“2018 will be an important year, because we celebrate four decades of taking a fine coffee to Brazilians, giving them strength to face their daily challenges”, explained Debora Bertolozzi, JDE Brazil’s Marketing Manager. “And as next year will also be important for the Brazilian football, we will unite our forces and cheer together for our country”, the manager completes about the partnership with the National Brazilian Team’s number 10.