Nike puts its athletes as babies in new campaign
Still in preparation for Rio 2016’s Olympic Games, Nike launched a new campaign that showcases its athletes as babies. The campaign was launched this Monday (25) and has a baby version of FC Barcelona’s Neymar Jr.
Directed by Damien Chazelle, the campaign ‘Unlimited Future’ has the intention of celebrating athletes that surpassed their limits to be the best in what they do. In the video, baby versions of athletes like Neymar Jr., Lebron James, Serena Williams, Mo Farah and Zhou Qi receive their first motivational speech by the actor Bobby Cannavale.
The publicity is part of a larger campaign that highlights the capacity from athletes like Neymar Jr. The video can be watched through the brand’s website or in their manny social media channels.