Neymar Jr. stars in the new Proibida Beer campaign
The beer brand Proibida will adopt a new marketing position and the company decided to unite their forces with Neymar Jr. to send the message. In its new campaign, the athlete calls out all Brazilians to assume a responsible and optimistic posture, supporting the conscious consumption of the beer.
Created by the We agency, the propaganda stars the National Brazilian Team’s number 10 sending incentive messages of responsibility and emphasizing that the alcohol consumption must be conscious.
The campaign also exhibits scenes from people’s ordinary days and features many positive and optimist messages from the player, who’s also been through some tough times inside and outside of the pitch.
“The campaign initiates a big communication platform for the Proibida brand, summoning Brazilians to optimism. Neymar Jr. is a victorious athlete and an idol to millions around the world. He is the right person to bring forth a positive message a making people believe in the future”, affirms Piero Motta, associate and founder of the We agency.