Digible and Neymar Jr. partner up for the release of the new 'Neymar Experience' app
Digible is Neymar Jr.'s new partner for the worldwide launch of the 'Neymar Experience' app, which will teach soccer skills and promote real-life user experiences with the idol. The platform will offer many activities related to sport, among them, challenges, dribbling tips, tactics, nutrition, physical preparation and training routines.
Users will be able to share their skills through videos and the best ones can be seen and chosen by Neymar Jr. himself. To be commented and shared on the athlete's social networks, the most engaged participants can make real activities, such as watching to a training session or to be in a recreational game with the idol.
The worldwide launch of 'Neymar Experience' will be in the first quarter of 2018, initially in Portuguese, Spanish and English. It will be provided in the App Stores and through partnerships with global mobile operators. According to the company, the proximity of the World Cup in Russia will also boost the number of users around the world.
"Our proposal is to make cell phone interactions more educational and fun, considering that people are increasingly connected and interacting on social networks," said Fabio Freitas, director and co-founder of Digible. "It is with this principle that we see the Neymar Experience platform - as well as the other products in our portfolio - as the evolution of this connectivity, supported by high quality content and services and social impact. The expectation is that our user base, in Brazil, will exceed the two million mark in the first few months after the launch," says the executive.
More information on the brand's website: www.digible.com.br